Email marketing is a highly effective way to connect with your audience. You have a huge opportunity to segment your list, sending targeted content for a more effective and personalized marketing experience. To get the most out of your marketing efforts it’s important to use a platform that meets your needs.
We’ve worked with everything from Braze to IBM Watson, Square, and Salesforce. With so many options to choose from, it’s not always clear which is the best fit for your business. The best email marketing software for your company will include how they handle your content needs, which features they have, price, what size audience you are marketing to, scalability, and more.
Best free plan.
One of the best known in the business, MailChimp says they are sending out over 10k emails per second with their platform and own more than 60% of the email marketing industry (the nearest competitor holds less than 10%).
The free plan allows you to send up to 10,000 emails total every month to 2,000 subscribers. The platform is good for reporting, templates, targeted ad campaigns, automated messages, and more. The subscription charges can get pricey as you grow, list segmenting is limited and there is some clunkiness in connecting with ads at times.
Best for beginners.
Constant Contact is one of the easiest tools for creating emails. They offer basic automation, social media connections, tracking and contact management. The pricing is a bit high and they don’t have the sophisticated workflows that some platforms offer.
It’s a great platform if you are running events and need to manage your registrations, tickets, or invitations—but, you will pay fees for these features at a steep 5.4% + $.80 for each transaction.
Best email marketing software for eCommerce.
Omnisend is used by over 50,000 eCommerce brands. It offers good reporting, effective automation and an easy startup process. It also includes a free plan that allows up to 2,000 emails per day and unlimited contacts. You won’t have a lot of templates or customization control with this tool, but it is easy to integrate with eCommerce platforms.
Best for influencers, bloggers, and creators.
With their free plan, the subscriber maximum is small—up to 1,000 subscribers before you start paying. You will have unlimited landing pages and forms and the ability to sell your subscriptions. With a Creator Pro account (starting at $59 for up to 1k subscribers), you can also automate your emails, score subscribers, and get more advanced reporting features.
Best email marketing software for growing your list.
A major differentiator here is SMS messaging capabilities; not many competitors offer the same. The free plan only allows up to 300 emails per day, but unlimited contacts. They offer Lite and Premium plans that scale well as you grow, offering A/B testing and versatile automation options.
Simplest email marketing tool.
This platform integrates well with WordPress, Zapier, and more. MailerLite offers a lot of design flexibility and has a very easy-to-use interface. One cool feature is that MailerLite will make a GIF of your video, a feature becoming ever more popular in email marketing, though not supported by all email clients (looking at you, Outlook). It’s a very cost-effective tool that scales well as you grow with plans starting at $10 and hitting $50/mo for 10k subscribers.
Best for automated email marketing.
HubSpot is a bit on the pricey side (starting at $45/mo if you need more than the free plan) and the platform workflow may take some getting used to. But the social media scheduling, beautiful email templates, and landing page options can’t really be beat here.
Best all-in-one automated lead generation tool.
GetResponse has a lot of templates as well, along with detailed reporting and an easy-to-use interface. The Funnel Builder is a very helpful tool for lead generation and cultivation. It’s a bit on the pricey side with no free starter plan.
Best email marketing software for big email lists.
Salesforce is very comprehensive with reporting, A/B testing, and is extremely easy to use—but it is mostly geared for large-scale email lists and can require a lot of work upfront with template building.
Salesforce and IBM Watson offer so many features, but their big price would be overkill for small or even some medium-sized businesses—especially if all you’re looking for is a way to send out newsletters or more straightforward emails to your list.
Picking the right email marketing software is an important part of your email marketing strategy and the success of your marketing strategy overall. Once you’ve found the best email marketing software to meet your specific needs, you’re ready to start creating, building, and deploying!