Let’s be honest. You, like most people, have a well-developed case of ad-blindness. Unless an ad really jumps up and grabs you, you skip past it or totally ignore it.
A small percentage of really good ads manage to get past that ad-blindness and connect with the viewer. That’s exactly what you want and need your ads to do. It’s not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success.
The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.