bxp-logo-finalbxp-logo-finalbxp-logo-finalbxp-logo-final
      Collab Login
      • Home
      • Services
      • Case Studies
      • Blog
      • Contact

      The Value of a Blog

      • Entrepreneurship
      • SEO
      • Tips, Tricks & Hacks
      • Web Development
      Published by BXP Creative Team on January 18, 2019
      Value of a Blog for Business

      You may be wondering if it’s really worth the time and effort to write a blog for your website. Or perhaps you have a blog but seldom add new content. In either case, you’re missing out on a great opportunity.

      We believe in the value of publishing a regular blog, both for our own business and for businesses in general. The facts back us up.

       

      Lead Generation

      • 75% of B2B marketers use blogs regularly use blogs as part of their social media content – 2018 Social Media Marketing Industry Report
      • Only 61% of B2C marketers include blogs in social media

      The reason for the difference? B2B companies rely heavily on leads. Blogs helps bring in leads. The other takeaway? Whether your business is B2B or B2C, your competitors are blogging.

       

      Blogging for Personal and Business Growth

      Blogs are valuable for many reasons, some personal, some business. An honest, transparent, critical blog drives interest in you personally as well as in your business. Each new blog adds fresh content to your website (very important for SEO) and helps you stand out above your competitors.

      Websites can be impersonal. There’s no one greeting you with a smile and a little conversation. A blog humanizes your site, providing information from a personal point of view.

       

      Blogging Helps You Focus

      Add blogging to your calendar. Some days you’ll struggle to put two sentences on paper. Other days the words will flow. What is certain is that you’ll improve over time and that the time you spend focusing on one subject helps you clarify your thoughts.

       

      Your Blog is Your Voice

      About half of all people consider themselves introverts. If you’d rather have root canal than give a presentation to a group, let your blog become your voice to the world.

       

      Blogging Connects You and Your Brand to the Reader

      Take a look at a blog by Seer’s Wil Reynolds as he discusses the problems of running a fast-growing company and his solutions. The blog is a conversation between Wil and the reader, full of useful tips and information.

      Moz’s Rand Fishkin is a familiar name to digital marketers. He’s written countless blogs on SEO and other topics over the years, establishing himself as an authority in the field.

      Blogging establishes a connection between you and your brand to the reader that’s reinforced with each new blog. You’re not trying to get onto the NY Times Bestseller List. You’re providing tips, how-to’s and insider info on subjects you’re an expert on – you, your business and your interests. Writing your first blog may be torture, but before you know it, it will be a lot like writing to a friend.

      How valuable is this personal connection? HubSpot’s 2018 survey found that prioritizing blogging really paid off for marketers – they achieved a positive ROI 13 times more often than non-bloggers.

       

      Become an Industry Leader

      Regular, authoritative blogs will help establish you as an industry leader. As you become a recognized authority in your niche, your blogs will create numerous opportunities for sharing. This will naturally generate inbound links and higher conversion rates. This is free marketing at its best.

       

      Rank High on Long-Tail Keyword Searches

      Ranking high for long-tail keywords (keyword phrases rather than single keywords) in Google searches brings targeted traffic to your website. Blogs provide the opportunity to use many different long-tail keywords as you write about various subjects.

       

      Google Loves Fresh Content

      Search engines look for fresh content, easily provided with regular blogs. You need to be committed to your blog, however. Blogging once every few months won’t bring you any of the benefits of frequent blogging. However, after becoming a regular blogger, you’ll wish you’d begun your blog much sooner.

       

      Put BXP Creative to work for you as your creative team behind the scenes. We have the expertise to fill the gaps when time is tight, whether you need help with web development, SEO, content, branding, ecommerce or any of our other services.

      We’re not your everyday marketing agency. Our specialty is thinking outside the box. We love a challenge. How can we help you? Let’s connect today.

      Introducing Collab by BXP Creative

      We're working with our clients in a new way! Collab is our browser-based platform that empowers your team to collaborate on a variety of marketing projects while leveraging our top-tier talent to strategize, conceptualize, and create whatever you need.

      Let's Collab!

      You Might Be Interested In...

      July 26, 2022

      Define Your Brand Personality


      Read more
      December 20, 2021

      BXP Creative Ranked As Top Philadelphia SEO Company


      Read more
      October 19, 2021

      Which Email Marketing Tool Is Best for My Business?


      Read more

      Subscribe for Updates

      Recent Posts

      • Define Your Brand Personality
      • BXP Creative Ranked As Top Philadelphia SEO Company
      • Which Email Marketing Tool Is Best for My Business?
      • 10 Tips for Increasing Landing Page Conversions
      • How to Become a Better Problem Solver

      Categories

      • Blog
      • Branding
      • Case Study
      • Design
      • Entrepreneurship
      • Lead Generation
      • News & Press
      • Photography
      • Platform Development
      • SEO
      • Social Media
      • Tips, Tricks & Hacks
      • Web Development
      • Work Culture

      © BXP Creative 2022 | Privacy Policy | Accessibility

      info@bxpcreative.com

          Before you go…

          Get 50% off your first project!

          For early adopters, we’re offering a one-time 50% discount on our hourly rate for your first project (up to 20 hours).

          Start My Project
          SET UP A FREE CONSULTATION
          Social Media Consultation
          REQUEST A FREE SEO AUDIT
          SEO Service Form
          REQUEST A CONSULTATION
          Contact - REQUEST A CONSULTATION
          Our Works

          [bxp_carousel categ=”8″]

          Tell us about your project
          You do not have permission to view this form.
          Small Business
          Contact us for Pricing
          Plan Modal Form