You may be wondering if it’s really worth the time and effort to write a blog for your website. Or perhaps you have a blog but seldom add new content. In either case, you’re missing out on a great opportunity.
We believe in the value of publishing a regular blog, both for our own business and for businesses in general. The facts back us up.
Lead Generation
- 75% of B2B marketers use blogs regularly use blogs as part of their social media content – 2018 Social Media Marketing Industry Report
- Only 61% of B2C marketers include blogs in social media
The reason for the difference? B2B companies rely heavily on leads. Blogs helps bring in leads. The other takeaway? Whether your business is B2B or B2C, your competitors are blogging.
Blogging for Personal and Business Growth
Blogs are valuable for many reasons, some personal, some business. An honest, transparent, critical blog drives interest in you personally as well as in your business. Each new blog adds fresh content to your website (very important for SEO) and helps you stand out above your competitors.
Websites can be impersonal. There’s no one greeting you with a smile and a little conversation. A blog humanizes your site, providing information from a personal point of view.
Blogging Helps You Focus
Add blogging to your calendar. Some days you’ll struggle to put two sentences on paper. Other days the words will flow. What is certain is that you’ll improve over time and that the time you spend focusing on one subject helps you clarify your thoughts.
Your Blog is Your Voice
About half of all people consider themselves introverts. If you’d rather have root canal than give a presentation to a group, let your blog become your voice to the world.
Blogging Connects You and Your Brand to the Reader
Take a look at a blog by Seer’s Wil Reynolds as he discusses the problems of running a fast-growing company and his solutions. The blog is a conversation between Wil and the reader, full of useful tips and information.
Moz’s Rand Fishkin is a familiar name to digital marketers. He’s written countless blogs on SEO and other topics over the years, establishing himself as an authority in the field.
Blogging establishes a connection between you and your brand to the reader that’s reinforced with each new blog. You’re not trying to get onto the NY Times Bestseller List. You’re providing tips, how-to’s and insider info on subjects you’re an expert on – you, your business and your interests. Writing your first blog may be torture, but before you know it, it will be a lot like writing to a friend.
How valuable is this personal connection? HubSpot’s 2018 survey found that prioritizing blogging really paid off for marketers – they achieved a positive ROI 13 times more often than non-bloggers.
Become an Industry Leader
Regular, authoritative blogs will help establish you as an industry leader. As you become a recognized authority in your niche, your blogs will create numerous opportunities for sharing. This will naturally generate inbound links and higher conversion rates. This is free marketing at its best.
Rank High on Long-Tail Keyword Searches
Ranking high for long-tail keywords (keyword phrases rather than single keywords) in Google searches brings targeted traffic to your website. Blogs provide the opportunity to use many different long-tail keywords as you write about various subjects.
Google Loves Fresh Content
Search engines look for fresh content, easily provided with regular blogs. You need to be committed to your blog, however. Blogging once every few months won’t bring you any of the benefits of frequent blogging. However, after becoming a regular blogger, you’ll wish you’d begun your blog much sooner.
Put BXP Creative to work for you as your creative team behind the scenes. We have the expertise to fill the gaps when time is tight, whether you need help with web development, SEO, content, branding, ecommerce or any of our other services.
We’re not your everyday marketing agency. Our specialty is thinking outside the box. We love a challenge. How can we help you? Let’s connect today.
