Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates? The best way to keep up with the needs and interests of your audience is by paying attention to the trends they subscribe to and capitalizing on those trends. This is simple to do. Here are a few trends to pay attention to when trying to grow your brand:
Environmentally Friendly Ingredients and Resources
Today’s consumers happen to be more environmentally conscious than the previous generation. Knowing this, it’s even more important that brands put a deeper emphasis on the ingredients and resources they use when producing products for public consumption for the purpose of marketing. Research has shown that millennials, who make up a very larger percent of the consumer base today, are 5 times more likely to purchase from a brand that is conscious about helping the environment and disbanding the capitalistic frivolousness that more traditional businesses have been able to profit from. As these values become more and more important to consumers, it’s in the best interest of businesses to follow suit.
Incorporate Important Social Values
Similarly, consumers are more likely to stand by brands that are socially conscious. You’ll notice in most marketing campaigns today, companies have implemented more statements and stances regarding common social issues into their branding. Companies like Pepsi and Nike have taken to promoting social causes, both explicitly and implicitly, to ensure diversity and inclusion of different subsets of their audience. This is important. Not only is it generally just a great thing to do, it let’s your audience know that they are being heard. It let’s them know your company cares about the social groups they belong to, and it lets them know that you have their best interest, positioning your brand as a trustworthy ally.
Offer Digital Convenience
In today’s digital world, communication about brands has become a lot more simple for users while presenting some complexities for brands. This isn’t a bad thing. This gives brands the amazing opportunity to increase traffic while connecting with users in a multitude of creative ways. One major digital branding trend today is digitizing your packaging. Placing QR codes on your packaging or advertisements is a great way to make your product more easily accessible and to communicate your value to prospective and current customers.
Incorporate Trendy Visuals
One of the biggest ways to capture the attention of a prospect is through the use of visuals. There are multiple ways to use visuals to tell the story of your brand and connect with people, but visuals also offer a unique option for brands to be able to use the trendy images to connect with an audience. For example, certain plants such as monsteras happen to be extremely popular right now for one reason or another. Adding monstera plant leaves to your visuals can appeal to the large audience that assisted in the popularity of this trend and capture the attention of prospects who normally wouldn’t have paid the visual any attention otherwise.
In business, knowing what people are after is extremely beneficial to a company. Stay ahead of the curve by paying close attention to common trends. You’ll be happy you did.