Social etiquette matters. Do you remember those first school dances when you weren’t sure what to do? You wanted to connect with someone and dance, but weren’t sure how to just walk up to someone and start a conversation. What should you say? What would be inappropriate?
LinkedIn follows a different social rulebook than Facebook, Twitter or most other social media platforms. Think of LinkedIn as a business event, not a backyard pool party. It has the potential to bring you connections and business you’d never have otherwise. LinkedIn can also be monumentally frustrating and feel like a huge waste of time. You can spend a lot of time congratulating strangers on their birthdays or new jobs, but have few meaningful conversations that result in genuine leads or valuable contacts.
But whether your LinkedIn network is a business bonanza or a total bust is up to you. A great general rule of thumb is to treat everyone like your boss’s boss. Don’t post anything you wouldn’t want her to see.