Do you think of SEO (Search Engine Optimization) as a marketing cost or as a long-term investment in your business? That’s actually a trick question. Search Engine Optimization is both a marketing tool and a long-term investment.
The investment benefits aren’t always clearly understood. It’s fairly easy to analyze the results of a marketing campaign, but can be much more difficult to evaluate an ongoing long-term investment.
Yes, effective optimization ensures your website is more visible and searchable, but beyond that, what real value is your business receiving? Why is Search Engine Optimization so important to your future plans and the overall success of your business?
Growing Trust and Credibility for Your Brand
The value of your brand can’t be overstated. One of the primary methods of establishing online trust and credibility is to be regarded as an authority by Google. There are many other search engines, but Google continues to be the big dog of internet search. Your website needs to project strength and beauty while providing a fast, efficient user experience.
- What first impression are visitors receiving?
- What will persuade prospects to think of your business first when they need your products or services in the future?
- Is your brand instantly recognizable?
Authority accrues over time and must be earned. Fortunately, you can directly impact most of the elements that go into building your authority and increasing brand visibility.
- Quality links: Generating and attracting high quality links is critical. It’s not a quick or easy process, but building a quality backlink profile is essential for long-term success.
- User experience (UX): Page loading speed and clear navigation are only a few of the critical elements.
- Machine learning: Search engines learn by detecting patterns and signals – your page ranking improves when they find what they’re looking for.
- Content: Clear, informative content is what users expect; it also helps generate quality links and builds your authority as an expert in your niche.
- You must provide a quality product or service.
Organic Traffic, Conversions and Local Search
Most businesses draw most of their website traffic from organic (unpaid) search. This is especially important for local search.
More high quality leads results in more conversions. You know this and have heard it before. Rather surprisingly, however, many businesses only pay lip service to this basic underlying concept of doing business on the internet.
Increasing quality traffic generally gets a little easier as time goes on. You improve your website’s core structure, you learn more about what your visitors like and don’t like, you offer a variety of authoritative content that is shared and link building becomes easier. Your analytics reflect your progress, helping you fine-tune both short-term and long-term strategies. SEO is a significant component of all this and more.
Don’t forget, however, that Search Engine Optimization isn’t a one-time cost. It’s like car maintenance. If it’s not maintained, it will break down sooner or later, usually when you least expect it.
Investing in Your Bottom Line
Whether you have 5 or 5,000 employees, some of your competitors have a larger budget than you do. The internet helps level the playing field, but you still need to win the game. Fortunately, digital marketing and great SEO for business are the tools needed for victory.
Producing a great video, for example, can be extremely expensive, but website videos become more important every day. Yet, if there’s one ability the modern consumer possesses, it’s the ability to quickly judge whether a video is worth their time. You need professional quality videos that grab and hold the viewer’s attention, move the viewer down the sales funnel and increase conversions. Incidentally, our BXP Creative digital wizards excel at the challenge of producing stellar video on a tight budget.
Search Engine Optimization is all about your bottom line.
At BXP Creative, we’re focused on providing the creative talent you need to build your brand and push your business to the next level. If you desperately need help with a brochure, video, your website or another project, we’ve got the experience and expertise for the job – even if you need it yesterday.
Your success is our long-term goal. We want to establish a mutually beneficial relationship with your growing business. SEO for business is an investment in your brand and continuing success.
How can we help? Let’s connect today!