Insomnia Cookies

Insomnia Cookies Logo

A recipe for rebranding

We’re always happy to see a project from Insomnia Cookies on our plates. Previous work for this fun client includes the design & production of all in-store menus and execution of all elements for their annual Valentine’s Day promotion. So when this longtime client rolled out an exciting new rebrand, they came to BXP to provide backup for their creative team. A website revamp was in progress, but all of the graphic assets still had Insomnia’s previous logo, brand standards, and package design. Our team got right to work.

We sat down with Insomnia’s creative and brand teams and mapped out all of the assets that needed to be rebranded, resized, and compressed for web. For the next three weeks, we updated all their product shots, ensuring strict adherence to brand standards. Next, we designed new email templates that incorporated Insomnia’s new look and feel, tested, and built them in the client’s email marketing system.

Shipping_Double_Layer_Cake_04132021
12_04132021
EmailTemplate_04132021C
CelebrationPack_1200_04132021
Shipping_Triple_Layer_Cake_04132021
EmailTemplate_04132021D
BeforeAfter_04132021
Catering_Party_Starter_032_FINAL_04132021
11_04132021
EmailTemplate_04132021A
Shipping_Double_Layer_Cake_04132021(1)
Catering_Office_Party_022_FINAL_04132021
13_04132021
EmailTemplate_04132021B
InsomniaCookies_MonsterStyleSundae2_04132021