You've probably noticed that SEO a subject that tends to bring out lots of differing opinions. Even experts feud on Twitter about which factors make up best practices. However, few will disagree on the importance of header tags, specifically the H1 tag, which has long been a factor for high-ranking pages.
Since image files make up about 50% of a website, anything you can do to reduce image file size is going to improve page load speed—an essential metric for a good user experience and improved SERP rankings. In this guide, you'll learn about WebP images and how you can implement this format into your site.
How important is website accessibility? In the U.K., a blind man who normally uses a screen reader did a website accessibility survey and found that he was only able to access about 30% of all the websites he tried to visit. Purely apart from the social injustice, think about all the business those inaccessible websites are losing.
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.