Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?
Whenever you decide to build something, you need a plan. Before the first shovelful of dirt is moved to lay a foundation, you've completed a set of blueprints for the finished building. A sitemap works similarly when building a new website.
Yes, the internet is an incredible marketplace. And it’s true, a business can't afford to ignore digital marketing...however, digital marketing is not the only form of effective marketing. Direct mail still works and can return a more than respectable ROI. Here’s how.
Leads are the lifeblood of your business. Yet, if you're like most marketers, you're having trouble generating enough of them. Well-executed and placed CTAs (calls to action) are great at generating leads and using them is an opportunity that can't be overlooked.
We can't overstate the importance of using long-tail keywords for building your brand today and into the future. How people perform internet searches is changing at an escalating rate. Understanding why long-tail keywords have become so important and learning how to use long-tail keywords effectively presents a unique opportunity for your business to succeed. We’ll explain how.