July 26, 2022

Define Your Brand Personality

What’s your brand’s personality? If you don’t know, neither do your potential customers. Brand personality was best described by Jennifer Aaker in a 1997 paper, but […]
October 19, 2021

Which Email Marketing Tool Is Best for My Business?

Email marketing is a highly effective way to connect with your audience. You have a huge opportunity to segment your list, sending targeted content for a […]
September 4, 2021

10 Tips for Increasing Landing Page Conversions

Landing pages are a powerful way to direct traffic coming to your website toward a specific action. In order to help your audience find what they’re […]
August 3, 2021

How to Become a Better Problem Solver

At BXP, we identify as creative problem solvers as much as we identify as marketers. We pride ourselves on listening to clients’ needs, identifying blind spots, […]
July 5, 2021

Best Practices to Improve Productivity When Working from Home or Adjusting Back to Working in the Office

Still struggling to get in the working groove? You aren’t alone. In the past year, things have changed drastically in all industries. Many companies are having […]