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December 14, 2018
5 Google Docs Hacks for Marketers

The 5 Best Google Docs Hacks for Marketers

You may use Google Docs a lot or perhaps only occasionally. Microsoft Word might still be your go-to when creating a new document. Word is a great program, but if you're looking for the best way to collaborate with coworkers and clients, you can't beat Google Docs.
December 7, 2018
7 Tactics for a Better Website Experience

7 Website Improvement Tactics for a Better User Experience

Maya Angelou, the famous American poet, summed it up: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
November 30, 2018
What Makes a Good Password

What Makes a Good Password?

Unfortunately, creating passwords that are both "strong" and "memorable" is challenging. Here's what not to do--and some tips for creating and remembering strong passwords.
November 23, 2018
Are the Mad Men Days of Great Ads Gone?

Are the Mad Men Days of Great Ads Gone?

The period of the 1960s is referred to as advertising's Golden Age. Are there any lessons for today's marketers? Are those days of groundbreaking creativity gone forever?
November 16, 2018
What Type of Ads Work on Facebook

What Type of Ads Work on Facebook?

Facebook sells a lot of ads - $13 billion worth in the second quarter of 2018. Obviously, all those ads are working very well for Facebook. Are you just as happy with the results of your Facebook ad campaign? Probably not.It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook. It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook.Here are some things to keep in mind when you're spending precious ad dollars on Facebook.