Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates?
Increasingly, many people are concerned about their digital wellbeing. Whether it's for work, keeping up with friends and relatives or becoming addicted to any of the countless apps and games, we all spend too much time staring at that little screen.
How important is website accessibility? In the U.K., a blind man who normally uses a screen reader did a website accessibility survey and found that he was only able to access about 30% of all the websites he tried to visit. Purely apart from the social injustice, think about all the business those inaccessible websites are losing.
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.