Increasingly, many people are concerned about their digital wellbeing. Whether it's for work, keeping up with friends and relatives or becoming addicted to any of the countless apps and games, we all spend too much time staring at that little screen.
How important is website accessibility? In the U.K., a blind man who normally uses a screen reader did a website accessibility survey and found that he was only able to access about 30% of all the websites he tried to visit. Purely apart from the social injustice, think about all the business those inaccessible websites are losing.
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
"How much should we spend on digital marketing in 2019?" We hear this question frequently from owners of businesses of all sizes. There's a ballpark quick-and-dirty answer, but that may or may not apply to your business.