Using social media effectively for business purposes can be challenging. There are an ever-growing number of platforms and options. What trends do you need to pay attention to and implement? How important is social media to your overall marketing strategy?
CEOs and other executives are particularly influenced by the thought leadership (or lack thereof) of someone they are considering doing business with. The value of being a leader in your field also holds true for consumers, especially when making more expensive purchases.
Influencer marketing has come of age. It's too important for even small businesses to ignore. Influencer marketing is a cost-effective way to grow your brand and establish a positive relationship with customers who are predisposed to like and buy your product or service.