May 20, 2019
social media tactics

Social Media Tactics To Try This Year

Using social media effectively for business purposes can be challenging. There are an ever-growing number of platforms and options. What trends do you need to pay attention to and implement? How important is social media to your overall marketing strategy?
May 6, 2019
The Value of Thought Leadership

The Value of Thought Leadership

CEOs and other executives are particularly influenced by the thought leadership (or lack thereof) of someone they are considering doing business with. The value of being a leader in your field also holds true for consumers, especially when making more expensive purchases.
April 12, 2019
The Growth of Influencer Marketing

The Growth of Influencer Marketing

Influencer marketing has come of age. It's too important for even small businesses to ignore. Influencer marketing is a cost-effective way to grow your brand and establish a positive relationship with customers who are predisposed to like and buy your product or service.
January 27, 2019
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which is Better?

Would Google or Facebook provide the bigger bang for your advertising buck? Both are superb at delivering leads and customers, but there are distinct differences between the two.
November 16, 2018
What Type of Ads Work on Facebook

What Type of Ads Work on Facebook?

Facebook sells a lot of ads - $13 billion worth in the second quarter of 2018. Obviously, all those ads are working very well for Facebook. Are you just as happy with the results of your Facebook ad campaign? Probably not. It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook. It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook. Here are some things to keep in mind when you're spending precious ad dollars on Facebook.