Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?
We can't overstate the importance of using long-tail keywords for building your brand today and into the future. How people perform internet searches is changing at an escalating rate. Understanding why long-tail keywords have become so important and learning how to use long-tail keywords effectively presents a unique opportunity for your business to succeed. We’ll explain how.