August 5, 2019
You've probably noticed that SEO a subject that tends to bring out lots of differing opinions. Even experts feud on Twitter about which factors make up best practices. However, few will disagree on the importance of header tags, specifically the H1 tag, which has long been a factor for high-ranking pages.
May 31, 2019
How important is website accessibility? In the U.K., a blind man who normally uses a screen reader did a website accessibility survey and found that he was only able to access about 30% of all the websites he tried to visit. Purely apart from the social injustice, think about all the business those inaccessible websites are losing.
May 6, 2019
CEOs and other executives are particularly influenced by the thought leadership (or lack thereof) of someone they are considering doing business with. The value of being a leader in your field also holds true for consumers, especially when making more expensive purchases.
March 22, 2019
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
February 25, 2019
Your competitors are much more likely to be regularly publishing fresh, authoritative content. The bar is constantly being raised for content that generates conversions and returns a respectable ROI.