CEOs and other executives are particularly influenced by the thought leadership (or lack thereof) of someone they are considering doing business with. The value of being a leader in your field also holds true for consumers, especially when making more expensive purchases.
The goal of your business website is to convert casual visitors into solid leads or purchasers. You've put a lot of time, effort and money into attracting people to your website, but far fewer are converting than you'd expected. What do you need to do to turn things around?