November 23, 2018
The period of the 1960s is referred to as advertising's Golden Age. Are there any lessons for today's marketers? Are those days of groundbreaking creativity gone forever?
November 2, 2018
The importance of typography is often underrated. Fonts give form and life to most creative projects and can mean the difference between ho-hum and killer. Poor font choices can result in the wrong look or feel, content with no personality, unforeseen technical issues that will drive you crazy or contrasting fonts that just don't work together.
September 21, 2018
If you doubt the value of creativity, consider Super Bowl ads. The ads people like and talk about the most, the ads worth the millions paid to air them, are the most creative, clever ones. They touch people in some essential way, accomplish the advertiser’s goals and are examples of creative marketing at its best. People value creativity and cleverness.
September 14, 2018
Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?
August 24, 2018
Yes, the internet is an incredible marketplace. And it’s true, a business can't afford to ignore digital marketing...however, digital marketing is not the only form of effective marketing. Direct mail still works and can return a more than respectable ROI. Here’s how.