June 10, 2019
Based on the beliefs and expectations of customers—the opinions that matter—far too many businesses are failing at providing a great customer experience.
April 5, 2019
Television gradually increased its share of the advertising dollar, but the growth of the internet was the greatest challenge to print media since Gutenberg invented the printing press.
March 19, 2019
If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
December 7, 2018
Maya Angelou, the famous American poet, summed it up: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."