June 10, 2019
customer experience, woman at register helping customer

What Goes Into a Strong Customer Experience Strategy?

Based on the beliefs and expectations of customers—the opinions that matter—far too many businesses are failing at providing a great customer experience.
April 5, 2019
What's Next for Print Media?

What’s Next for Print Media?

Television gradually increased its share of the advertising dollar, but the growth of the internet was the greatest challenge to print media since Gutenberg invented the printing press.
March 19, 2019
The Return on Great Design

The Surprising Return on Great Design

If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
What Can We Learn from the Greatest Ad Campaigns?

What We Can Learn from the Greatest Ad Campaigns?

Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
December 7, 2018
7 Tactics for a Better Website Experience

7 Website Improvement Tactics for a Better User Experience

Maya Angelou, the famous American poet, summed it up: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."