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March 19, 2019
The Return on Great Design

The Surprising Return on Great Design

If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
What Can We Learn from the Greatest Ad Campaigns?

What We Can Learn from the Greatest Ad Campaigns?

Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
March 1, 2019
Have Hashtags Replaced Taglines?

Have Hashtags Replaced Taglines?

Taglines and hashtags are very similar. In fact, memorable taglines are often used as hashtags. However, when compared to taglines, hashtags are the kid brothers.