The following case studies illustrate the specific strategies we used to accomplish our client’s goals. These include a startup, an established business and a century-old healthcare facility, illustrating that it’s never too early or too late to strengthen your brand and build a stronger connection with consumers. What problems can we solve for you?
We’re proud problem-solvers. We won’t waste your time like most graphic design services, where designers throw stuff at the wall until something sticks. Instead, we clearly define the client’s problem and then work on targeted solutions. We’re invested in our clients’ business goals and celebrate their successes.
We think outside the box, even when constrained by a tight budget. We believe that the quality is the product of creativity and strategy, not just how much money you have. We love a challenge.
You can spend a lot more money, but you won’t find a better team anywhere. Whatever it takes, we’re there in the trenches with our clients, helping them achieve their goals. And we work great with existing teams.
Insomnia Cookies, a chain of late-night gourmet cookie delivery shops, has been experiencing explosive growth during the last few years, recently celebrating the opening of their 150th location. Insomnia ships “Baked With Love” cookies, cakes and treats nationwide as well as catering services. Insomnia Cookies’ internal marketing team was down a graphic designer when they contacted BXP Creative to step in as an extension of their team to support the large number of assets they churn out each week.
At BXP Creative, collaborating with in-house marketing and creative teams is one of our greatest strengths. First, we stepped in and quickly worked through the backlog of creative and production tasks that were causing bottlenecks in the client’s pipeline. The deadlines were ambitious, but we utilized our efficiency and scalability to deliver creative that was both on-par with the big agency quality the client expected and also worked within their budget.
Our project manager worked closely with Insomnia Cookies’ senior brand manager to ensure clear, constant communication and adherence to brand standards. As always, our teams worked remotely, delivering high-quality creative without occupying an inch of the client’s workspace or using any of their resources. Overhead and check-ins were minimal—we’re here to save our clients time and hassle.
In a matter of weeks—and over the busy holiday season—we delivered hundreds of deliverables including storefront mockups, internal employee training materials, eblasts and signage, printed posters, window clings, box stickers, coupons, flyers, social media graphics, Google ads, and more. Our work included everything from production to programming, writing headlines to laying out landing pages. And in addition to all of this, BXP was also put in charge of developing the entire campaign for their 2019 Valentine’s Day promotion—one of the client’s biggest of the year. It brings us great joy to see our work showcased all over the country for a great client, but even more exciting is knowing that we delivered real value at a time when our client needed it most.
Inpensa is a venture-backed SaaS platform focused on digitizing the Business Case Management process, saving organizations substantial time and money. The Inpensa system simplifies and streamlines the decision process on project investments by making it much easier for organizations to choose those yielding the highest value.
They approached us to refresh their brand and online presence. Seeking new users and additional investment, they hoped to put their best foot forward and challenged us to develop a digital presence for the company that would stand out and feel as cutting-edge as the technology they develop.
Our team worked remotely with their CEO, leading weekly check-in calls to conceptualize ideas for their logo and website. Our branding goal was to ensure their brand’s aesthetic reflected the advanced technological nature of Inpensa’s software while implementing sleek design elements. We needed to appeal to Inpensa’s Fortune 500 audience, so we selected neutral tones while including a pop of color.
Inpensa needed to clearly explain how their software would benefit large organizations. By its nature, Business Case Management can be complex, time-consuming and unwieldy. The layout and user experience of the site would succeed only if it simplified complex material in a way that was both understood by and accessible to all audiences, especially users from organic search. We then created a thorough lead generation optimization plan for Inpensa, designed to attract their target audience and entice them with a free 30-day trial of the platform.
By reworking content provided by the client, injecting easy-to-use features in key areas, and generally increasing the quality of the visuals and user experience, we launched a site that succeeded at informing potential customers without overwhelming them, making complex ideas and systems easy to understand, and setting Inpensa apart as a leader in their field.
Stone Barn Floors is a manufacturer of luxury vinyl flooring products. When they first came to us, they were a young company with a different name and no brand. The vinyl flooring market is extremely competitive, with little serious differentiation from one producer to the next. Stone Barn Floors was essentially a blank slate, with the need for a strong brand on a startup-sized budget.
BXP Creative worked hard to develop a memorable brand identity for the client. We brainstormed a new name, designed their logo, built a beautiful website optimized for lead generation, produced both digital and print ads and created manuals and a gorgeous, award-winning brochure.
Our continued search engine optimization of their website has resulted in a significant increase in highly-qualified leads, and our client ranks highly for keywords related to their newest product line. On top of SEO, we also manage their social media accounts, using these to promote the blogs we write and connect with customers directly.
As part of our strategy to set Stone Barn apart from competitors, we introduced imagery of lovable dogs on their flooring, injecting an emotional component into a purchase decision that is often dictated by price alone. This imagery has been used across all their materials to great effect, especially in their product brochure.
In this case, we managed to produce a beautiful, elegant printed piece to showcase their product lines, despite the fact that their budget didn’t allow for a high-end photographer or professional studio time. By shooting their floors and compositing them into existing stock photography, we strategized a creative solution that would work with their budget without compromising on quality. Most importantly, it has proved to be a successful sales tool among their residential customer base.
Mongo’s Grill is a Mongolian stir-fry restaurant franchise in the fast casual space. When we first engaged with this client, their brand lacked focus and their position in the market needed to be defined. Our assignment was to clearly communicate the fun of selecting ingredients and watching the chefs cook them up, as well as highlight the appeal to health-conscious families and parents by promoting vegetarian, vegan, and gluten-free dining options.
The first step we took following our initial strategy session was to develop their positioning as a fun, healthy alternative to other big chain fast-casual restaurants. We then created a brand standards guide, detailing the ways in which their new positioning would be visually represented throughout all their franchise locations. We designed a playful color palette with bright, vibrant photography to emphasize the message. And our tagline spotlighted the new Mongo’s concept: “Healthy Food Made Fun.”
Our brand-building strategy highlighted this positioning as fun and healthy in our “Look What I Made at Mongo’s” campaign. Staff and in-store signage encouraged diners to show off the meals they created from Mongo’s wide selection of fresh, healthy ingredients.
We designed and developed a website that utilized the new brand standards, featured well-manicured food photography, and provided fun and interactive ways for visitors to get nutritional information for each of the ingredients offered in-store. We created billboards, transit shelter displays, and digital display ads to drive customers and increase foot traffic. We redesigned all in-store signage and materials, including the menus, table tents, posters, gift cards, and even a stand-up cutout where diners can take a picture with their meal.
To further emphasize Mongo’s fun, customer-friendly vibe, we created a series of 12 business card-sized recipe cards featuring the raw ingredients on the front and a photo of the prepared meal on the back. Diners pick up the cards in store, using them to try a new meal or to spark their imagination.
Grand View Health has been serving the healthcare needs of the residents of Bucks and Montgomery counties in the greater Philadelphia area for more than 100 years. When they approached BXP Creative, they asked us to help create a printed piece to connect with the local community.
To accomplish this goal, we designed an 8-page brochure to emphasize healthcare provider’s deep roots in the region while providing useful information to prospective patients about their history, community outreach, partnerships, services, and locations.
We took a big-picture approach to the design process, developing a headline that could function in a standalone piece or as part of a larger campaign: “Care from everywhere”. The idea was to focus on the totality of what Grand View Health offers: their hospital campus, urgent care and outpatient facilities, specialty practices, and a convenient mobile app. By carefully selecting imagery that captured people in special, intimate moments, we were able to get away from a more sterile or posed feeling that hospitals often portray, and really make a connection with the residents and patients.
On the back of this successful brochure concept, we next developed a campaign of three distinct direct mail pieces to increase awareness and drive traffic to their Chalfont, PA health center. By carrying through the focus on care, using impactful visuals and empathetic copy, the client saw an increase in potential patients contacting the center.
On the client’s website, we’ve worked with Grand View to add new content such as a page thanking their donors in an easy-to-read format, and a helpful interactive map to highlight their many locations and ease of access.