Get Latest Tips & Tricks, News, and Updates from the BXP Creative Blog

September 9, 2019
trends for brand growth; person holding coca cola bottle

Trends for Brand Growth

Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates?
August 16, 2019
dog in a business meeting

The Power of Soft Skills

Soft skills can't be proven with a certificate or diploma. They're a complex blend of personal verve, sensitivity, intelligence and diplomacy that enables smooth communication with others. They facilitate negotiation and are the magic ingredients that accomplished professionals are often missing but really need, yet many in today's tech society are making the mistake of putting all their eggs in the hard skills basket.
August 5, 2019
SEO Impact of H1 headers; man sitting in chair on computer

What Is an H1 Tag and How Does It Impact SEO?

You've probably noticed that SEO a subject that tends to bring out lots of differing opinions. Even experts feud on Twitter about which factors make up best practices. However, few will disagree on the importance of header tags, specifically the H1 tag, which has long been a factor for high-ranking pages.
July 23, 2019
Contest Design Platforms; stressed woman sitting in front of computer

What You Should Know About Design Contest Platforms

While contest design platforms can sometimes produce work that clients are happy with, oftentimes the results are less than ideal, frustrating, and less cost-effective than they appear at first.
July 15, 2019
WebP Image Format

Picture Perfect: What is the WebP File Format?

Since image files make up about 50% of a website, anything you can do to reduce image file size is going to improve page load speed—an essential metric for a good user experience and improved SERP rankings. In this guide, you'll learn about WebP images and how you can implement this format into your site.