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March 22, 2019
How to Get Ahead of Google's Mobile First Indexing

How to Get Ahead of Google’s Mobile-First Indexing

About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
March 19, 2019
The Return on Great Design

The Surprising Return on Great Design

If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
What Can We Learn from the Greatest Ad Campaigns?

What We Can Learn from the Greatest Ad Campaigns?

Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
March 1, 2019
Have Hashtags Replaced Taglines?

Have Hashtags Replaced Taglines?

Taglines and hashtags are very similar. In fact, memorable taglines are often used as hashtags. However, when compared to taglines, hashtags are the kid brothers.
February 25, 2019
Best SEO Content Writing Tips for 2019

The Best SEO Content Writing Tips for 2019

Your competitors are much more likely to be regularly publishing fresh, authoritative content. The bar is constantly being raised for content that generates conversions and returns a respectable ROI.