October 5, 2018
how to build an engaged social media audience

How to Build an Engaged Social Media Audience

Many businesses have found the reality of using and managing social media accounts far more challenging than they expected. Fortunately, it's entirely possible to master social media and generate new business if you use self-discipline, creativity and some management skills.
September 21, 2018
how to be creative and clever in a digital world

How to be Creative and Clever in the Digital World

If you doubt the value of creativity, consider Super Bowl ads. The ads people like and talk about the most, the ads worth the millions paid to air them, are the most creative, clever ones. They touch people in some essential way, accomplish the advertiser’s goals and are examples of creative marketing at its best. People value creativity and cleverness.
September 14, 2018
what is website optimization?

What is Website Optimization?

Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?
September 7, 2018
start web design with a sitemap

Why You Should Start Your Web Design With a Sitemap

Whenever you decide to build something, you need a plan. Before the first shovelful of dirt is moved to lay a foundation, you've completed a set of blueprints for the finished building. A sitemap works similarly when building a new website.
August 24, 2018
is direct mail dead?

Is Direct Mail Dead in a Digital World?

Yes, the internet is an incredible marketplace. And it’s true, a business can't afford to ignore digital marketing...however, digital marketing is not the only form of effective marketing. Direct mail still works and can return a more than respectable ROI. Here’s how.