April 5, 2019
Television gradually increased its share of the advertising dollar, but the growth of the internet was the greatest challenge to print media since Gutenberg invented the printing press.
March 29, 2019
While working remotely isn't for everyone, many people find the flexibility and buttoned-down nature of the experience allows them to be more creative and think outside the box.
March 22, 2019
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
March 19, 2019
If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.