While there are many factors that play a role in the success of your company, success tends to be a result of company culture. How you all get along, the processes you go through, and how you all treat each other all help dictate the type of culture within a business. And when that culture is unhealthy, that’s when people quit, clients leave, and the company has many problems as a whole. Company culture is what really keeps a company together and flourishing on a high level.
While there are many factors of effective design, there is one aspect that often gets overlooked: consistency. If the design lacks consistency, then it may not resonate very well with your audience and it may lead to a poor user experience.
Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates?